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Marketing · program management · content
I build marketing that's unforgettable& ROI-driven.
From product launches and program systems to content, newsletters, and standout events, work engineered to move real business metrics.
From product launches and program systems to content, newsletters, and standout events, work engineered to move real business metrics.
With over eight years of marketing experience, I specialize in program management & product launches, content & email marketing, brand & graphic design, and social & events.
My passion is crafting tailored marketing solutions that align with each client's goals, from go-to-market launches and newsletter programs to brand systems, operational playbooks, and flagship events, all engineered to drive measurable business results.
I run marketing as programs, not one-offs: building the playbooks, SOPs, and repeatable systems that keep delivery flawless as work scales across teams, vendors, and geographies. I've delivered this way in-house, at agencies, and as a freelancer for brands including Amazon Web Services, Arduino, Microsoft, and Muud Health, alongside partners like Stripe and GGWP.
To turn marketing into a growth engine, where every launch, campaign, and asset is built with intention and drives connection, engagement, and real business outcomes.
Go-to-market strategy, product launches, run-of-show playbooks, SOPs, and operational frameworks that scale across teams.
Editorial content, email & newsletter programs, copywriting, and social content that drives opens, clicks, and conversions.
Brand systems, logos, templates, decks, and collateral that keep every touchpoint consistent and on-brand.
Content calendars, community building, paid social, and digital campaigns that grow and engage your audience.
Trade-show booths, hackathons, and executive programs, like the AWS re:Invent booth, engineered to move pipeline.
The full range of marketing programs I design and deliver.
Every project starts with the business goal, audience, message, and the metric we're moving.
Content and campaigns designed around how your audience thinks, searches, and buys.
Brand systems, decks, and assets executed with precision and polish.
Playbooks, SOPs, and tooling that make great work repeatable.
Real programs, real numbers, a look at the work I've delivered.
Arduino had no cohesive go-to-market strategy or customer-facing assets. I led the end-to-end launch, sales collateral, use cases, branded graphics, and partner events, taking the product to market and turning cold interest into active sales conversations.
A growing remote startup with no standardized hiring or operational processes. I built company-wide role-leveling guidelines, standardized interviews, onboarding, and performance frameworks, turning ad-hoc processes into a scalable operating system.
Managed the booth experience and activations at AWS re:Invent, demo bar, session promotion, and week-long on-site engagement. I coordinated cross-team logistics, staffing, and content to capture and nurture leads across one of the largest cloud conferences in the world.
Great marketing compounds. Beyond the flagship programs, here's what rounds out a full-funnel motion.
Followers +38% · engagement +15% · 1.9M accounts reached
Editorial, sales collateral, campaign copy & messaging
Open rates +25% · click-through +20% · conversions +15%
HubSpot, chatbots & workflows · +35% team responsiveness
Goals, audience, and the success metrics that define the win.
Positioning, messaging, content plan, and design direction.
Assets, campaigns, systems, and every operational detail.
Flawless delivery, and a clear report on the metrics moved.
"Amazing location, quality hospitality, and really great content. The networking was bolstered by the setting, really an A+ experience."
"An incredibly well-curated day. I really appreciated the opportunity to connect with so many forward-thinking leaders."
"More interactive, more applicable, and adaptive in format. Very informative with excellent networking and idea sharing."
Every program I run is built to move a business metric, not just ship deliverables. From retention to influenced pipeline, here's the impact of the work I've delivered.
How pricing works. Every engagement is scoped to its goals and complexity, and fully customized to you.
From positioning to production, no handoffs, no gaps.
Programs for AWS, Arduino, Microsoft, Qualcomm & Stripe.
Every project tied to leads, pipeline, retention, and real numbers.
I scale to your scope, from one newsletter to a full GTM launch.
Tell me about your project, or ask a question, and I'll reply within two business days with next steps and a tailored proposal.
Send the form or drop me a note, the more context, the better.
We hop on a quick call to align on goals, audience, and scope.
You get a custom plan and investment built around your goals.
